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You are not a sketch. Say NO to anorexia.

0 Comments 17 April 2013

The Star Models campaign was created by Brazil-based ad agency Revolution to bring attention to the continued prevalence of anorexia in the modeling industry. The ads read, “You are not a sketch. Say NO to anorexia.” This tag line is illustrated with a side-by-side comparison of a fashion sketch and the real-life model trying to imitate it, right down to the pencil-thin limbs drawn. Becoming a husk of a human being, these models need to ‘say NO to anorexia.’

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star models, anorexia,

star models, anorexia,

star models, anorexia,

Advertising Agency: Revolution Brasil
Creative Directors: Emerson Braga, Edson Rosa
Art Director: Edson Rosa
Copywriter: Emerson Braga
Photographer: Diego Freire
Illustrators: Edson Rosa, Samuel Marinho
Additional credits: Carlos Pereira, Renata Matos, Vitor Barros, Flavio Fernandez, Melina Romariz, Mylene Alves, Clarissa Mattos, Jaime Neder Rezak
Published: April 2013

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