There is a new series of TV commercials for AXE Shower Gel that, for a change, feature men trying to keep up with high-achieving women. These special women all need guys that go the extra mile to keep them happy, and AXE Shower Gel can.
These five TV spots are a bit of a turnaround for the AXE brand, which usually tells the “use product, get girl,” story in its creative work. Now AXE says it’s more than that; now it can help you keep (and keep up with) the girl as well.
Featured are: The Flirty Girl, The Sporty Girl, The Brainy Girl, The Party Girl, and The High Maintenance Girl.
The Flirty Girl
The Sporty Girl
The Brainy Girl
The Party Girl
The High Maintenance Girl