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The Difference Between Marketing, PR, Advertising & Branding

4 Comments 01 October 2010

Taking the explanation of these concepts further…


The buzzword in today’s business world is MARKETING. The following is a simple explanation of “Marketing.”

You’re a man and you see a gorgeous woman at a party. You go up to her and say, “I’m fantastic in bed.” That’s Direct Marketing

You’re at a party with a bunch of friends and see a gorgeous woman. One of your friends goes up to her and pointing at you says, “He’s fantastic in bed.” That’s Advertising

You see a gorgeous woman at a party. You go up to her and get her telephone number. The next day you call and say, “Hi, I’m fantastic in bed.” That’s Telemarketing

You’re at a party and see a gorgeous woman. You get up and straighten your tie. You walk up to her and pour her a drink and then say, “By the way, I’m fantastic in bed.” That’s Public Relations

You’re at a party and see a gorgeous woman. She walks up to you and says, “I hear you’re fantastic in bed.” That’s Brand Recognition

You’re at a party and see a gorgeous woman. You talk her into going home with your friend. That’s a Sales Rep

Your friend can’t satisfy her so he calls you. That’s Tech Support

You’re on your way to a party when you realize that there could be gorgeous women in all these houses you’re passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, “I’m fantastic in bed!” That’s Junk Mail

Your Comments

4 Comments so far

  1. Chris Brown says:

    Close.

    But I think you missed the point of the cartoon that’s been floating around the internet for a few years.

    Marketing = Just getting the message out there
    Advertising = YOU telling someone = over and over
    Public Relations = A 3rd party telling someone
    Branding = The person you’re trying to impress already knowing your reputation.

    Using your analogy, I would tweek a couple of them. In telemarketing, you’d have to go up to the woman’s friend, get the phone number of person you’re interested in and then call her the next day.

    And I think you’ve got the advertising and PR examples mixed up…

    but your tech support, sales rep are pretty darn close.

    I’d call the junk mail example spam.

    So what examples would you use to describe social media marketing? Twitter? Facebook? YouTube? Just curious.

    Chris Brown
    publisher of “Branding & Marketing” blog

  2. android apps says:

    I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours The Difference Between Marketing, PR, Advertising & Branding | Sex, Cigars & Booze Lifestyle Magazine. It is pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the web will be a lot more useful than ever before.


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